We’ve had a lot of success with the CPA campaign, and it’s great for getting under the skin of the client and breaking down the traditional barriers of mis-trust and doubt.
However, some prospects have said that they are concerned that, because we’re so focussed on success and ‘the numbers’, we won’t have that traditional energetic and entrertaining relationship that clients like to have with their agencies.
I don’t believe this is true for a second – it’s just that we think that fun stems from success rather than as a default setting. And the credit crunch is bringing people round to our way of thinking.
We’ve had some great celebratory days and nights recently – our annual review of Ocean Florida was a great drunken day based on the fact that we’ve bucked the industry trend and continue to deliver exceptional sales growth.
For Travel Alberta we’ve delivered over 4,000,000 views for their brand awareness campaign.
Now these are achievements worth celebrating!
